Want instant leads and visibility online? Then Google Ads is your best friend.
But here’s the truth:
Most Indian businesses waste money on Google Ads without results.
This guide will teach you step-by-step how to run Google Ads like a pro, avoid common mistakes, and grow fast — even if you’re a beginner. All powered with support from Noni Vision.
Google Ads (formerly Google AdWords) is Google’s paid advertising platform where your business shows up on top of search results when people search for relevant keywords.
Example:
Someone searches “best web development company in Delhi” → your ad appears first → they click → you get a lead.
Types of Google Ads:
Search Ads (text on Google search)
Display Ads (image banners on websites)
Video Ads (YouTube)
Shopping Ads (for e-commerce)
App Promotion Ads
👉 Want help choosing the right ad type? Talk to our Digital Marketing Experts
High intent traffic – users already searching for your service
Fast results – leads start coming in within days
Flexible budget – start as low as ₹300/day
Measurable ROI – track every click, every conversion
Before creating ads, ask yourself:
Do I want leads?
Website traffic?
Sales or brand awareness?
Your campaign should be built around that goal.
Find out what your audience is searching for.
Example keywords:
“affordable website development India”
“graphic designing agency in Delhi”
“digital marketing company for startups”
Use tools like:
Google Keyword Planner
Ubersuggest
SEMrush (advanced)
Pro tip: Long-tail keywords (3+ words) are cheaper and more targeted.
👉 Need SEO keywords for your ads? We’ve got you covered
Never send users to your homepage. Create a page that:
Matches the ad topic
Shows your service clearly
Has a strong CTA (Call to Action)
Loads fast & is mobile-friendly
👉 We create Google-optimized landing pages: Website Development Services
Your ad copy must:
Grab attention
Highlight benefits
Create urgency
Include your keyword
Have a clear CTA like “Get Quote” or “Book Now”
Example:
“Professional Website in 5 Days | Affordable Pricing | Free Domain & Hosting | Call Now”
Settings that matter:
Location targeting (e.g., Delhi/NCR)
Ad schedule (run ads only during business hours)
Devices (focus on mobile if needed)
Bidding strategy (start with Manual CPC or Max Conversions)
Use:
Google Analytics to track user behavior
Google Tag Manager for advanced event tracking
Conversion Tracking to know which keywords give leads
👉 Not sure how to track leads? Our team can set it up for you. Let’s Connect
Use extensions (call, sitelinks, reviews)
A/B test your headlines and descriptions
Pause low-performing keywords
Reinvest in what’s working
Keep improving your landing page
Want to increase conversions? Add videos!
👉 Check out our Video Production & Marketing Services
❌ Using broad match for all keywords
❌ Not using negative keywords
❌ Sending traffic to homepage
❌ No conversion tracking
❌ Ignoring mobile optimization
❌ Quitting after just 2–3 days
You don’t need to make these mistakes when Noni Vision can manage it all for you.
We’re not just marketers — we’re growth partners. Our team handles:
Keyword research
Landing page creation
Ad setup & management
Performance tracking
A/B testing
Monthly reports
Everything is customized for Indian startups and small businesses.
👉 Explore Our Full-Service Digital Marketing
Google Ads can change your business in 2025 — if done right. Instead of wasting money guessing, follow a solid strategy or partner with a digital agency like Noni Vision that does it daily.
📈 Ready to run ads that work?
👉 Visit NoniVision.in and grow smarter, not harder.
